JLL North American Portfolio

BRANDING CAMPAIGN

JLL Retail’s North American portfolio of shopping centers runs the gamut from traditional, all-American malls to vibrant mixed-use destinations to upscale shopping centers in Canada. One thing each of these destinations share is an emotional connection with their respective shoppers. There’s something comforting about going to your local shopping center, where you feel you belong, and you know you’ll find that thing you’re looking for. Or, in many cases, that thing you didn’t know you were looking for. The Dealey Group built a highly scalable custom campaign designed to strengthen the connection shoppers feel with their favorite shopping destination.