Department of Wonder
EXPERIENCE LAUNCH
Experience Trust, a new division of Rebees, was opening a first of its kind 9,000 square foot experimental, immersive mixed-reality experience created by Academy Award- and Emmy-winning directors, animators and storytellers. The Dealey Group was tasked with creating a strategic positioning and phased campaign to introduce the magical experience to the market and ultimately drive ticket sales, all without giving away too much about the experience.
Once awareness of the magical experience was established and buzz began to grow, The Dealey Group launched the ticket sales phase of the campaign, coinciding with an influencer activation. The Dealey Group sourced and managed five highly targeted micro-influencers to host ticket giveaways to a private sneak peek of Department of Wonder before it opened to the public. The giveaways were structured as chain reactions, maximizing reach and exposure until each influencer had awarded 20 tickets to the sneak peek.
