Maple Terrace Residences

Hines selected The Dealey Group to take over social media management for its latest luxury multifamily development, Maple Terrace Residences, located in Dallas, TX. At a time when the site was largely still dirt with some scaffolding, shrouded in mystery behind construction fencing, Hines needed to ramp up pre-leasing efforts. 

No strangers to “selling dirt,” The Dealey Group set forth a social media content strategy focused on promoting the Uptown Dallas lifestyle, the development’s myriad planned amenities, and of course, construction progress. Our team completes monthly site visits—hard hats included—to capture the latest construction updates to take followers along on the development journey. .