River Oaks Shopping Center
BRANDING CAMPAIGN
River Oaks Shopping Center is a beloved, historic destination in Houston’s upscale River Oaks neighborhood. However, the property had lost some of its shine in recent years as desirable brands were leasing with the newer competition that had come along. The Dealey Group set out to re-energize the old favorite with fresh branding that would appeal to a younger audience and convert them into the next generation of River Oaks shoppers.
A Houston Original
In a time when we are overwhelmed by blink-and-it’s-over trends—from fast fashion to TikTok challenges—things and places that have stood the test of time are something to be cherished. The original shopping center in Houston, River Oaks Shopping Center is one of the city’s most iconic destinations.
Social Media & Email Management
The Dealey Group’s Content Studio is responsible for River Oaks Shopping Center’s email marketing and social media, including content strategy, development, scheduling and boosting across Facebook and Instagram.
By implementing The Dealey Group’s proprietary Digital Impact Cycle, the following results were achieved for River Oaks Shopping Center in a six-month period, with a monthly media budget of $260.
Influencer Marketing
The Dealey Group concepted, managed and executed a strategic influencer partnership with local Houston influencer @thehungrypetite during Mother’s Day, a peak gifting and dining season for the property. The partnership yielded:
