Kimco Realty Corporation
BRANDING CAMPAIGN & SOCIAL MEDIA MANAGEMENT
Building on the success of The Dealey Group’s consumer campaign for Kimco Realty, the “Just Around the Corner” concept was elevated to the corporate level. The new campaign was part of a larger brand framework and messaging straBrtegy that The Dealey Group created for Kimco, while incorporating the company’s existing mission and values. The Concept: KIMunity is Just Around the Corner
KIMunity is Just Around the Corner
This direction brings to life the elements that come together to create a unique phenomenon in the REIT landscape: a company dedicated to doing the next right thing.
Social Media
The Dealey Group’s Content Studio is responsible for Kimco Realty’s corporate social media, including content strategy, development, scheduling and boosting across Facebook, Instagram, LinkedIn and Twitter. By implementing The Dealey Group’s proprietary Digital Impact Cycle, the following results were achieved for Kimco in a nine-month period, with a monthly media budget of $500.
