Fairfax Corner
Branding Campaign & Social Media
Fairfax Corner has long been part of the personal identity of its shoppers, known for its town square charm, breadth of tenant offerings, and community gathering space. When the time came for the property owners to evolve the property with development updates and a fresh lineup of tenants, it was important that the property not lose its established “identity equity” with its loyal shoppers. The Dealey Group accepted the challenge to evolve Fairfax Corner’s sense of place subtly enough to not alienate loyalists, but make it fresh enough to attract new shoppers to the property’s latest offerings.
From Every Angle
Meaningful change doesn’t require a complete overhaul. Small updates over time can make us see something in an entirely new way. The Fairfax Corner loyalists know and love isn’t going away, it’s getting better. And those who think they know Fairfax Corner will want to take another look. The time has come to see and experience Fairfax Corner from a different angle.
Social Media & Email Management
The Dealey Group’s Content Studio is responsible for Fairfax Corner’s email marketing and social media, including content strategy, development, scheduling and boosting across Facebook and Instagram. This includes integrating the Fairfax Corner brand into social media so that all consumer touch points have a consistent look and message.
By implementing The Dealey Group’s proprietary Digital Impact Cycle, the following results were achieved for Fairfax Corner in our first year managing their social media:
