JLL North American Portfolio

BRANDING CAMPAIGN

JLL Retail tapped The Dealey Group for a new shared consumer campaign that would be equally effective for a wide range of shopping centers in vastly different markets and geographies across the U.S. and Canada. The Delightfully concept was rolled out into two distinct art directions: one for everyday lifestyle shopping centers, and another for more upscale fashion centers. Each art direction needed vast flexibility that would allow centers to customize assets for seasonality and a variety of uses, ranging from promoting fashion and dining tenants to events and activations, and even property maintenance signage.

Delightfully

We’re done tip-toeing around life. We’re ready to indulge in guilt-free pleasure. Delight can be a fleeting emotion, but when you commit to delighting fully, you are truly living. Delighting fully has the power to immerse you. To move you from discovery to experience to purchase to celebration to unforgettable memories. JLL centers deliver the full package: choices, styles, flavors, experiences, and “get it today” convenience . . . everything you need to delight. fully.