Utopia is about much more than reaching a goal weight, however. It’s about transforming every aspect of people’s lives. Getting off insulin. Less time cooking and working out, more time with your family. Improved confidence. More energy to keep up with your toddler.
Social media was the perfect place to bring this aspect of the brand to life, and our original content resonated with consumers. Average post engagement increased from six to 51, and the daily click-through rate to the Utopia website increased from four to 157.