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Brand Campaign

Arrow Retail/The Hill

 

Another retail development in an already saturated market? Groundbreaking. The Dealey Group needed to tap into what makes Arrow Retail’s latest redevelopment, The Hill, stand out from the pack when every other shopping center is making similar claims: New! Different! Exciting!

We needed to stake out a unique territory in a world of cookie cutter-ness. The key laid in the property’s tenant mix. It was highly curated. Crafted.

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It was also important to reflect the property experience in the brand identity. Work by several local artists will function as the centerpiece of the property, giving it the feel of a creative enclave in the heart of the city.

The Hill web mockup

Artistic, collage-like visuals communicate the “crafted mix” via unexpected mashups of The Hill’s first-to-market tenants, such as the taqueria and the craft coffee house, the barbershop and brunch. And each is a feast for the eyes.

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