A renovation and new restaurant concepts were shaking up Mockingbird Station, drawing a new crowd that was craving something different. Something outside the lines.
The Dealey Group established Mockingbird Station as a place where tried-and-true favorites are still going strong, but there are new experiences to be had.
Elements of the new campaign included a new tagline, website, blog and original content, construction signage and barricades for use during the renovation, and a leasing brochure showcasing the new Mockingbird Station.
An influencer marketing initiative coincided with the new brand campaign, featuring a diverse mix of Dallas bloggers and Instagrammers that reflected the various components of the mixed-use property.
In total, 8 influencers generated 450 pieces of original content, highlighting the new Mockingbird Station experience through Instagram stories and posts, reaching 479,377 users on social media.