Branding Campaign

EB Arrow/Lloyd Center

Built in 1960, Lloyd Center is one of Portland’s most beloved shopping centers.

EB Arrow set out to revitalize the property and remind the local community why it fell in love with Lloyd Center in the first place.

Lloyd Modern

It was important that the new brand capture the city’s “Keep Portland Weird” mentality, while positioning Lloyd Center as a hub for the community.

Lloyd Portland Weird

Photography that feels authentic to Portland was enhanced with custom illustrations to accentuate a feeling of life and togetherness.

The brand was rolled out into several campaign elements, including: website homepage and Facebook graphics, print ad, email template, onsite signage, and a signature tote bag.

Lloyd Fitin