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#LetsGoShopping Integrated Campaign

JLL Retail/National Portfolio

2017 ICSC MAXI Gold, 2017 Silver Davey Award

If you believe everything you read, you might think physical retail is dead. Fake news.

Luckily for the shopping center industry, “shopping” is about so much more than buying. Maybe that’s why 92.5% of sales still happen in store.

When you say “let’s go shopping,” you mean “let’s spend time together.” The #LetsGoShopping campaign captured the emotional aspect of going shopping through in-center experiences, video and social media.

Lets Go Shopping

Consumers connected with the message that “the mall” is far from dead. It’s very much alive. It’s where life happens.

JLL Lets Go Shopping

The campaign was the most successful in JLL Retail history, generating 1.8 million video views and 35K shares in its first year.

Lets Go Shopping JLL

In its second year, #LetsGoShopping saw even more success, garnering 2.6 million engaged users, a 40% YOY increase. In total, over 2,500 seasonal campaign elements have been produced for the highly scalable national campaign.