#LetsGoShopping Integrated Campaign
JLL Retail/National Portfolio
2017 ICSC MAXI Gold, 2017 Silver Davey Award
If you believe everything you read, you might think physical retail is dead. Fake news.
Luckily for the shopping center industry, “shopping” is about so much more than buying. Maybe that’s why 92.5% of sales still happen in store.
When you say “let’s go shopping,” you mean “let’s spend time together.” The #LetsGoShopping campaign captured the emotional aspect of going shopping through in-center experiences, video and social media.