Social Media Specialist

Social Media Specialist, The Dealey Group

REPORTS TO: Account Executive, Account Director, Digital Strategy Manager

SUMMARY: Tra-digital advertising and marketing boutique agency in Dallas is seeking a well-rounded entrepreneurial Social Media Specialist for a full-time position. This person must be able to provide strategic thinking and excellent client service all while having fun! Experience working in the social media field is a must. The qualified candidate will be responsible for organizing and implementing social media strategies, content management, analyzing digital channel activity, defining case studies, creating client performance reports, and managing social media campaigns. Clients may vary over time but primarily include shopping centers across the country.

DUTIES & RESPONSIBILITIES:

  • Serve as an extension of the account services team by communicating directly with clients while managing their digital channels

  • Maintain solid relationships with clients by providing creative and strategic thinking, excellent customer service, and attention to detail

  • Maintain regular client contact by proactively updating clients on status of projects, running bi-weekly status calls, and presenting performance reports

  • Develop and execute digital marketing calendar for clients including social media and email content

  • Work efficiently on multiple projects to meet tight deadlines

  • Managing portfolio of social media accounts and engaging with online audiences through direct messages comments, check-in, etc., both reactively and proactively, to promote the account on social channels

  • Maintain a deep knowledge of social media channels and related tools/apps

  • Maintain a deep knowledge of paid advertising on social media channels, successfully working within Ads Manager for Facebook and Instagram 

  • Identify and communicate new trends and industry best-practices internally and with the client

  • Implement strategies and tactics to meet client objectives (such as increasing reach and engagement)

  • Assist with creative development process to ensure projects are delivered on time and on budget

  • Brief creative teams and other freelancers (e.g., influencers) to execute creative campaigns and deliver engaging social media content

  • Liaison with production and creative department for job requests and revisions as needed

  • Coordinate schedules and deadlines

  • Manage master timelines 

  • Meeting/pitch preparation and attendance as needed

  • Partner with team to ensure digital media plans are seamlessly integrated with the rest of the marketing plans

  • Regularly creating ROI and performance reports for clients (frequency TBD)

  • Partner with copywriter(s) to develop high-quality, timely content

  • Regularly creating case studies showing social media promotion strategies and projected returns

  • Train clients on digital media and best practices (E.g., via webinars, bi-monthly blog posts, status calls)

  • Answering client trouble-shooting questions

JOB QUALIFICATIONS:  

  • BA or BS in Marketing, Communications, or other relevant degree

  • Must have strong time- and people-management skills

  • Working knowledge of the social media industry including channels such as Facebook, Twitter, Instagram, Pinterest, Foursquare, YouTube, Tumblr, Snapchat etc.

  • Passion for growing social media channels and implementing new strategies based on algorithm changes and new digital media trends

  • Superb communication and grammatical skills

  • Ability to scale in a rapidly evolving work environment

  • Ability to multi-task and thrive in a fast-paced environment

  • Excellent logic, reasoning skills, and savvy marketing abilities

  • Positive attitude, entrepreneurial spirit, and work-hard/play-hard mentality


BENEFITS:  

Salary commensurate with experience, health insurance, vacation, sick leave & generous holiday schedules. 

Please send Word or PDF resumes to Info@thedealeygroup.com along with a link to your portfolio. Use “Applying for Social Media Specialist Position” as subject line.