Brand Identity + Campaign

JLL Retail/Provo Towne Centre

Under new ownership, and with newer, flashier properties on the scene, Provo Towne Centre needed a new brand, logo and campaign to communicate that it was still a thriving destination for the community.

JLL Retail Provo Towne Centre logo exploration

The Dealey Group dove into the nuances and unique characteristics of the the Provo, Utah community to develop a brand that resonates with the young, conservative market.

JLL Retail Provo Towne Centre FB Cover 1600px

A campaign focused on wholesome family fun reminds the community exactly why they fell in love with the property to begin with: it’s a quintessential fixture of Provo.

Prove Montage