Proximity Marketing

JLL Retail/National Portfolio

2017 ICSC MAXI Gold, 2017 Silver Davey Award

Imagine harnessing the power of a retail property’s existing WiFi to drive sales and traffic, making it a tool that works for the property and its retailers, instead of simply being a customer amenity.

JLL ShopPings courtney on phone

JLL Retail’s new signature program did just that by combining a property’s existing WiFi and mobile platform.

JLL ShopPings poster door

Shoppers who enter a JLL shopping center get “ping-ed” with a text message with an offer or deal available at the property that day.

JLL ShopPings mockup 2

The Dealey Group created the concept and strategy for the program, named it and designed the logo in partnership with Pocketstop.

ShopPings brand

With over 1 million text messages sent, ShopPings is responsible for increasing sales at dozens of malls across the country, including a 33% YOY sales increase for a national apparel retailer.