Proximity Marketing

JLL Retail/National Portfolio

2017 ICSC MAXI Gold, 2017 Silver Davey Award

Imagine harnessing the power of a retail property’s existing WiFi to drive sales and traffic, making it a tool that works for the property and its retailers, instead of simply being a customer amenity.

JLL ShopPings courtney on phone

JLL Retail’s new signature program did just that by combining a property’s existing WiFi and mobile platform.

JLL ShopPings poster door

Shoppers who enter a JLL shopping center get “ping-ed” with a text message containing an offer or deal available at the property that day.

Upon subsequent visits, shoppers are prompted to provide a variety preference data, starting with basic info like gender and birth date, followed by more in-depth preferences such as favorite retailer categories and whether or not the shopper has children.

As this data is collected, it is used to provide more strategic, targeted messages via SMS text and email.

JLL ShopPings mockup 2

The Dealey Group created the concept and strategy for the program, named it and designed the logo in partnership with Pocketstop.

ShopPings brand

With 1,286,110 text messages sent to date, ShopPings is responsible for increasing sales at dozens of malls across the country, including a 33% YOY sales increase for a national apparel retailer.