Village at Leesburg
SOCIAL MEDIA MANAGEMENT
The Dealey Group’s Content Studio has a longstanding partnership with Village at Leesburg, an open-air mixed-use center located in the Northern Virginia/D.C. metro. Originally, the Content Studio was tasked with shifting consumer perception that the property was simply the Wegman’s grocery store and raising awareness of the property’s vibrant lifestyle offerings.
What began as a partnership for Facebook content back in 2014 has grown to include Instagram, TikTok, email marketing, quarterly ad series, and traffic-driving tactics to support the property’s robust calendar of year-round programming. The Dealey Group’s Content Studio takes an integrated, omnichannel approach to Village at Leesburg’s digital channels, ensuring cohesive strategic messaging across all touchpoints.
TikTok Launch
After launching the brand’s TikTok presence, the following results were generated within just six months, with a $375 monthly media budget.
1,943 Followers
239,840 Impressions
172,816 Reach
3.1% Engagement Rate
Social Media Results Across All Platforms
3, 193, 345
Reach
4,834,628
Impressions
2.6
Average Engagement