The Dealey Group’s holiday promotion for JLL Retail gave customers a joyful alternative to online shopping that encouraged them to experience the spirit of the season at their local JLL center. Freestanding life-sized “J” and “O” letters were installed at every…

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Be a Part of the JOY

JLL Retail

The Dealey Group’s holiday promotion for JLL Retail gave customers a joyful alternative to online shopping that encouraged them to experience the spirit of the season at their local JLL center.

Freestanding life-sized “J” and “O” letters were installed at every participating shopping center, and shoppers were encouraged to literally “be a part of the joy” by posing as the “Y.” By enhancing the shopper experience and harnessing the power of user-generated photo content, The Dealey Group put joy back into the holiday shopping experience.