Inwood Village

BRANDING CAMPAIGN & SOCIAL MEDIA

L&B Realty selected The Dealey Group to rebrand its historic, flagship shopping center Inwood Village, located in Dallas, TX. The center serves a high-end clientele and has maintained its reputation as a beloved institution of Dallas shopping culture by being very selective about its tenant lineup. L&B was seeking to inject the property with fresh energy via a new campaign and ongoing social media management.

Village Life

In a world of mundane routines, nothing beats channeling your “main character energy” and taking a luxe moment for yourself. It’s the thrill of strutting out of the store after purchasing that piece that’s going to make the whole look. Or taking a five-minute detour to peruse the fresh flower selection at the grocery. Inwood Village offers endless opportunities to effortlessly elevate daily life to something chic and exciting. That’s living your best Village Life. 

Social Media & Email Management

The Dealey Group’s Content Studio is responsible for Inwood Village’s email marketing and social media, including content strategy, quarterly content visits, development, scheduling and boosting across Facebook and Instagram. This includes integrating the Inwood Village brand into social media so that all consumer touch points have a consistent look and message.

By implementing The Dealey Group’s proprietary Digital Impact Cycle, the following results were achieved for Inwood Village in a sixty-day period:

  • 39.6% Engagement Rate

    Facebook

  • 41%

    Average Email Open Rate

  • 88.9% Engagement Rate

    Instagram

  • 32.4% Increase

    In Email Subscribers

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Department of Wonder