JLL North America
HappyHaulidays Influencer Activation
For JLL Retail’s most recent holiday promotion, The Dealey Group engaged more than 50 local influencers in 32 markets across the U.S. and Canada to promote their local JLL shopping center as their “holiday HQ.”
The Dealey Group implemented a proprietary and scalable process to engage the influencers, from sourcing to rate negotiation, to contract execution and detailed briefings. Each center selected TDG-curated themes for each influencer’s haul, ensuring the content would reflect their tenant lineup and resonate with local consumers.
“When it comes to shopping recommendations & purchase decisions, 92% of consumers trust influencers more than traditional advertising, celebrities & brands. Moreover, influencer marketing delivers 11x better ROI than traditional marketing.”
-AdSkate
Happy Haulidays
The holiday season calls for major shopping & gifting inspiration. With over 13 billion combined views of #giftideas, #holidayhaul & #giftguide, JLL Retail partnered with creators across the country to craft “holiday haul” video content positioning the local JLL shopping center as the ultimate source of style & gifting inspiration.
Campaign collateral was rolled out in keeping with The Dealey Group’s overarching campaign for JLL Retail, Delightfully, but with a fresh spin and festive color palette for the season. The full rollout reached consumers at various touch points during their holiday shopping journeys: in-center signage, display ads, website banners, social media ads, mobile messages and email.
