Fairfax Corner
BRANDING CAMPAIGN & SOCIAL MEDIA
With exciting redevelopment updates and new tenants on the horizon, Peterson Companies tasked The Dealey Group with crafting a new branding campaign for its Fairfax, VA shopping center, Fairfax Corner. The new campaign needed to reposition the center in the minds of loyal consumers who have shopped there for decades, elevating their perception of the property as these new upgrades were coming to fruition.
From Every Angle
Meaningful change doesn’t require a complete overhaul. Small updates over time can make us see something in an entirely new way. The Fairfax Corner loyalists know and love isn’t going away, it’s getting better. And those who think they know Fairfax Corner will want to take another look. The time has come to see and experience Fairfax Corner from a different angle.
Social Media & Email Management
The Dealey Group’s Content Studio is responsible for Fairfax Corner’s email marketing and social media, including content strategy, development, scheduling and boosting across Facebook and Instagram. This includes integrating the Fairfax Corner brand into social media so that all consumer touch points have a consistent look and message.
By implementing The Dealey Group’s proprietary Digital Impact Cycle, the following results were achieved for Fairfax Corner in our first year managing their social media:
