The Non-herd Mentality
February 9th, 2010
In this tough economic climate, the ownership and management of Colonie Center in Albany, New York recognized the need to aggressively and creatively pursue signature tenants in their growing roster of first-to-market tenants.
Having defined a targeted list of desired retailers, the leasing and marketing teams tasked The Dealey Group with concepting, creating and producing custom leasing presentations to each preferred tenant including Crate & Barrel, H&M, Forever 21, Trader Joe’s, buybuy Baby and Old Navy.
Each custom piece specifically targeted meaningful content for the intended recipient and served it up in a way that illustrated Colonie Center’s determination to be the choice for their next new location.
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