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Pretty in Pink

February 9th, 2010

Committed to enriching the lives of the women of North Texas, Watters Creek at Montgomery Farm asked The Dealey Group to orchestrate a program announcing the opening of the Susan G. Komen for the Cure retail store.

The result: a major outreach and press event including a “pink parade,” ribbon cutting ceremony, unique promotions from retailers and restaurants and the chance to win a custom pink scooter that garnished community involvement as well as coverage on four major network media outlets valued at over $22,000.

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