Resolve to Involve
May 24th, 2010
Resolve to Involve is a corporate Jones Lang LaSalle initiative promoted locally at 50 JLL Retail properties. The initiative represents local malls’ commitment to their community.
Central Mall Texarkana came to The Dealey Group to help brand two programs their center was going to launch: a Teen Board program, Teen Matters, and a Parental Escort Program, @5 Family Weekends, to combat some negative press their center had recently received for teen violence.
The Dealey Group saw the opportunity to brand these as tiered programs under the Resolve to Involve initiative. The programs were “well-received” by the local community, teens and the press, and ultimately helped resolve the stereotypes of rowdy teens at the mall. Teen Matters and @5 Family Weekends are scheduled to rollout at additional JLL properties throughout 2010.
Brand Strategy: Southlake Town Square
May 24th, 2010
Combine the talent and vision of local developer/master planner, Cooper & Stebbins; recognized retail management expert, Inland Properties; the nationally acclaimed City of Southlake Texas and iconic Hilton Hotel group, and the result is an unparalleled live-work-play district, Southlake Town Square.
Recognizing the need to create a brand as worthwhile as the project itself, the team sought The Dealey Group to lead in the development of a shared vision for Southlake Town Square to serve as the foundation for a comprehensive identity for the entire project.
Social Media 101
February 9th, 2010
The Dealey Group launched and managed what we believe to be as the first corporately managed social media program for shopping center management firm, Jones Lang LaSalle. It started with 13 centers in mid 2009, a number that has more than doubled since then.
Our services provide detailed launch plans, manuals, tips, promotional ideas, troubleshooting, updates, etc, and have resulted in triple digit growth in fan base across the portfolio. Our philosophy is steadfast: each center should utilize social media to connect with their communities in meaningful, relevant, and authentic ways. And, the success goes far beyond the numbers.
Fan response confirms that fans are engaging with our brands—they know we care about them and are committed to their local community. If that’s not branding, we don’t know what is.
The Thinking Behind a Brand
February 9th, 2010
Colorado developer, McWhinney, had an amazing vision, a great piece of real estate and an impressive development plan and project model for what is sure to be one of the most noteworthy mixed-use projects in the country, “Grand Station.”
They enlisted The Dealey Group early in the process as Agency of Record to develop a comprehensive strategic plan to brand, market and create all the B2B and B2C advertising and collateral efforts.
Pretty in Pink
February 9th, 2010
Committed to enriching the lives of the women of North Texas, Watters Creek at Montgomery Farm asked The Dealey Group to orchestrate a program announcing the opening of the Susan G. Komen for the Cure retail store.
The result: a major outreach and press event including a “pink parade,” ribbon cutting ceremony, unique promotions from retailers and restaurants and the chance to win a custom pink scooter that garnished community involvement as well as coverage on four major network media outlets valued at over $22,000.
Just the Facts…
February 9th, 2010
The Dealey Group developed GetTheFactsOnGiftCards.com for long-time client Jones Lang LaSalle in response to widespread viral rumors noting store closings of many recognized national retailers and suggesting concerns for the validity of retailer gift cards.
The microsite, launched Thanksgiving Day, served as the primary information resource, communicating JLL’s commitment to honor the gift cards of any national retailer that may file Chapter 7 Bankruptcy.
The site drew 14,000 hits within the first 24 hours of launching and attracted major media attention with coverage including FOX national news, CNN.com, CNBC.com, Forbes.com and others.
The Non-herd Mentality
February 9th, 2010
In this tough economic climate, the ownership and management of Colonie Center in Albany, New York recognized the need to aggressively and creatively pursue signature tenants in their growing roster of first-to-market tenants.
Having defined a targeted list of desired retailers, the leasing and marketing teams tasked The Dealey Group with concepting, creating and producing custom leasing presentations to each preferred tenant including Crate & Barrel, H&M, Forever 21, Trader Joe’s, buybuy Baby and Old Navy.
Each custom piece specifically targeted meaningful content for the intended recipient and served it up in a way that illustrated Colonie Center’s determination to be the choice for their next new location.
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